Digital marketing is a strategy to promote products or services using digital channels like social media, search engines, email, and websites. It aims to reach and engage target audiences, increase brand awareness, drive website traffic, and ultimately, convert leads into customers.

This multifaceted approach involves various tactics such as SEO, content marketing, social media management, email campaigns, and online advertising. Digital marketing leverages data and analytics to track performance and make data-driven decisions, ensuring that businesses can adapt and optimize their strategies in real time. It’s an essential tool for modern businesses looking to thrive in the digital age.